One of the most exciting promotional strategies a fashion company can do is a celebrity collaboration. It’s a really fun, and smart, way to attract a new group of customers and even add to their brand image. One of the hottest collaborations of the season was Tommy Hilfiger’s TOMMYXGIGI. Gigi Hadid is not only one of the biggest faces in fashion right now, but by collaborating with Tommy, she’s helping the brand to recreate their image. Plus introducing it to a whole new The collection has some amazing pieces, like this faux fur bomber jacker and aviator sunglasses! Another huge collab this season was Rihanna’s FENTY x PUMA collab. Rihanna is such a fashion icon for so many people, that anything she creates will sell. The faux fur slides she designed sold out almost immediately.
Last but not least, Stella McCartney’s collab with Adidas never disappoints. You can always find the hottest work out and altheisure outfits in that collaboration- like this metallic workout duo.


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Additional imagery via Vogue, WhoWhatWear, PopSugar
Words written by Rachel Rusian